Every decade has it’s own look, from the red lips of 1940’s screen sirens to the heavy eyeliner of the 60s. Nowadays though there is simply so much to choose from, but I have narrowed it down to the essential looks you need to know for 2014. Eyebrow pencils and contour kit at the ready…
Victoria’s Secret Glow
Who doesn’t want to look like an angel? The tousled hair paired with the smoky eyes is the perfect look day and night and nobody does it better than Miss Rosie Huntington-Whitely. Her flawless skin and nude pout make her the perfect poster girl for this ultra healthy look.
The cornerstone of great natural beauty is of course, great skin. First and foremost find what works for you. If you have dry skin you will benefit from weekly exfoliation and investing in a great moisturiser or serum. If you already have a fantastic base then avoid caking yourself in unnecessary layers and let your healthy skin shine on its own.
For a glow that every Victoria’s Secret Angel wants, start with BB cream. Whatever the condition of your skin, a thin layer of this multitasking cream will work wonders. If you need any extra help, rather than layer, use a concealer to target dark spots and problem areas.
Then add as creamy bronze gloss to you eyelids and dab a little extra over your cheekbones, down the bridge of your nose and beneath the brow. I love Benefits Creaseless Cream Shadow (£15.50). Lastly add the lightest touch of cream blush. Apricot is universally flattering, but again keep it low-key. Your going for glowing, almost unreal beauty, not Towie doing barefaced in Heat. A final top tip for looking like you just stepped of the VS catwalk – don’t be afraid to load up on the mascara and add a dot of illuminating off-white shadow to the inner corner of your eyes to really make them pop.
Diorskin Nude BB Crème, £30. Maybelline Miracle Touch Creamy Blush (£6.99)
Brows to Wow
As made famous by Kate Mid and Cara D, in 2013 everyone had a go at the power brow. But forget about the horrors of the scouse brow, this year eyebrows are looking to gamine girls for inspiration, think Audrey Hepburn and 1990s supermodel says Mac make-up artist Terry Barber. “Cara Delevingne embodies big-brow beauty: elfin, mischievous, her face hangs off those brows. Eyebrows are the new contour: the fuller the brow, the more heart-shaped and delicate the rest of the face appears.”
If your not blessed with Cara’s enviable brow arch, the trick is to fill in. Use soft feathery strokes in an upward motion with a powder or sharp eyebrow brush that matches your natural eyebrow colour. If in doubt always go for a lighter shade, remember the aim is to look chic not eek – keep it natural ladies. Comb as you go so you really blend the shade into your own eyebrow hair and follow your natural shape, for this look the arch is understated. “Soft curve not power arch” warns Terry.
Try Nars eyebrow pencil (£16) or even better dig out your old eyeshadow kit. I find that powder works best for blondes and Big Beautiful Eyes by Benefit works wonders (£24.50).
Beauty At All Angles
A little bit of contouring can go a long way. This look is loved by divas Kim Kardashian and J.Lo but approach with caution and definitely use good lighting. Kim linked this ‘paint by numbers‘ guide on Twitter, but be wary as this look takes a lot of time and practice to perfect. That said, the results can be incredible – a chiselled cheekbone here, a defined jaw line there.
Start by using a contour cream and follow a line from the top of the ear to the outer corner of your mouth. The further you go, the more dramatic and sculpted your look. Going all the way to the lip can slice your face with more precision than a surgeon’s knife. Next slim the nose by painting the contouring cream down the bridge and shade in the side by going from the inner corner of the brow down to the tip of the nose.
Celebs like Karolina Kurkova use the trick of applying a darker almost orangey blush on the temples and into the hairline as well as the side of the jaw just beside the chin. This softens the face and allows the perfect angles you have created in the middle to become the focus.
Mac contouring brush, £26. Topshop Brighten in Moonlight concealer, £7
Now for something a little different. Taking inspiration from vintage pin up Bettie Page and London Rave girls, Katy Perry has a beauty look that is all her own. This year, a lot more people are going to get in on the action, with bold lips and fluoro eyeliner seen on the catwalks, red carpet and even in Beyonce’s ‘Blow’ music video.
This look is a fresh modern take of the 1970s with a retro twist. If you the confidence to try out this look, go for a matt, opaque lip and keep everything else simple. Your looking for a splash of colour without being too over done so try a punchy pink or a bold reddy orange lipstick.
Add mascara for definition around the eye and keep the old school cat-flick but switch your usual black eyeliner for an electric blue.
This look isn’t for all ages – but that’s what makes it so fun. It’s perfect for a night out as your punchy lip colour will really standout after dark and photograph well. Make sure you lip colour lasts by applying lipliner first. Even better head to Cultbeauty.co.uk and treat yourself to Lip Tar by Obsessive Compulsive Cosmetics (£14).
Estée Lauder blue eyeliner pencil, £18. YSL Rouge Volupté Shine lipstick no19 fuchsia in rage, £24