If anyone is responsible for getting me into blogging, it is the lovely ladies of Stone Cold Fox. Now a worldwide blogging phenomenon and hit with the Instagram generation, Cydney Morris and Dallas Wand are also founders of the dreamy Californian label Stone Cold Fox. Their backless dresses and bellbottoms are the epitome of boho chic and on the most wanted list of every self respecting fashionista.
Taking inspiration from vintage lingerie and the classic style of ladies such as Jane Birkin and Françoise Hardy, their label features show stopping dresses with delicate details that could go from beach to cocktail party. These are ready made outfits to wear with loose hair, killer attitude and a fearless choice of lipstick. Stand out dresses that still let the girl’s personality do the talking.
Although they pride themselves on being non-massed produced and a “little bit hard to find” their growing presence on social media, from Cyd’s infamous blog to their personal Instagram accounts means demand for the brand’s feminine classics are skyrocketing. Celebrities Candice Swanepoel,Miranda Kerr and Vanessa Hudgens have all been spotted in the label, but the brand still feels like an insider’s secret.The real success of their brand lies in their mastering of social media. Despite being a small business, they provide us with breathtaking campaigns and behind the scenes snaps of the girls’ homes and daily style. We’re not just buying into the brand, we’re buying into the bohemian dream that the girls share with us daily.
Their latest collection is modeled by the face (and body) of the moment Emily Ratajkowski but they also have the habit of roping in interns and friends to model their pieces. Everything they do has an organic sensibility, from the campaign shots taken by Cyd’s boyfriend to their collaborations with fellow designer friends, like LuvAJ and Beach Riot. The girls use self designed textiles including sand washed silks and unique prints, each and every item has the feeling of being personal and timeless.
Cyd describes them as ‘clothes to run into your ex in”. I couldn’t have put it better myself.
See below for an inside look into the lives of Stone Cold Fox founders Cyd and Dall courtesy of their Instagrams. Warning: includes cute pugs, idyllic weather and seriously stylish girls. Prepare to feel some extreme envy.