I really need to stop keeping up with the Kardashians. With more consistency than I’d like to admit, I always keep up to date with the who/what/wear of the Kardashian clan. Kylie and Kendall have undoubtedly upped the family’s fashion A-game (or K-game as I guess they’d prefer) with eighteen year old Kendall recently seen walking in Paris Couture week and dripping in designer garms for Givenchy’s latest ads, while I sit at home, a recent graduate the wrong side of twenty two, shopping low to high on bargain sites.
For now, it seems that my budget is more Red Stripe than Raf Simons but does that mean I’ll be going cold turkey on the fashion front? Hell no, couldn’t even if I wanted to. And although some girls are able to work thrift store finds, I have neither the patience nor the ounce of hipster authenticity that this pursuit requires. So for now it’s just about being sensible rather than stupidly ignoring the inevitable lure of the shops. Here’s what I’ve learned from being poor and and having a savings account that affords little more than a Red Stripe, never mind new Topshop’s new red sandals:
You are never too fancy for Argos.
Okay now, don’t roll your eyes fashion snob. I’m not advocating that you go all Jeremy Kyle and get your engagement ring here, but for low priced (real) gold you really can’t beat the big A and it’s gigantic catalogue. My new favorite guilty pleasure Niykee Heaton layers up her ghetto fab gold necklaces which she herself declares are from ‘ratchet malls’ and I can’t wait to follow suit and splurge in Argos guilt free. No maxed out credit card, no green fingers and no one needs to know.
H&M is a good as designer
Everytime I go into H&M I practically sprint past everything and head straight to H&M Trend, or what me and my friends affectionately refer to as Pink Label, the Holy Grail of High Street Fashion or just, em, Pink Label. It really is amazing stuff that looks like it was designed entirely for fashion fanatics and street style bloggers. I usually woose out and buy the safe stuff rather than the off the wall stuff that I really, really want but it’s all good, and most importantly, it’s all cheap.
You can do the Whistles look on an ASOS budget
As mentioned above premium lines from high street brands are your new best friend. ASOS White essentially rips of Whistles (in a really, really good way) and like H&M, it’s slightly more expensive than the regular ASOS stuff but is still cheap enough to add to your online basket with only minor pangs of anxiety.
Do some investigating, like a shopping Sherlock.
Superga is great. When I first started buying them they were only £25 – now you’d be lucky to get them for under £45 – buying trainers is daylight robbery these days. While Superga sales are great for bargains (£17!) their range of sizes isn’t always great. Don’t be afraid to look them up on Ebay. Just don’t make the same mistake as my friend did – if they are NWT and only £6 they are pretty much guaranteed to be children’s size, even if that’s not made explicit. ASOS Marketplace, similarly, is a great place to find what you want for less. I’ve picked up a few American Apparel pieces for next to nothing while my friend found a new season men’s Cos coat for 20 quid.
Unineed is my latest find. Admittedly a rubbish name for a site that sells heavily discounted beauty and fashion buys, but it’s pretty much like shopping duty free. While their fashion side of things is a bit dodgy, their beauty bargains are amazing – with everything from YSL Touche Eclat to Benefit brow kits being sold at a fraction of their usual price.
I’ve also been recommended to try Lyst – a comparison site that promises to be the shopping equivalent of Skyscanner.
Aspirational footwear in unlikely places
Zara and New Look are undoubtedly the reigning Queens of fast fashion footwear. Each season you can buy a couple of on trend shoes without feeling too guilty and/or strapped for cash. But may I also recommend shock contender River Island? A seriously cool girl was rocking silver flatform sandals under her robes at graduation and I was deeply jealous until I found them in the sale days later along with a few other gems.
The ultimate footwear surprise however has to the suburban mum superstore Next – I got some pretty great strappy heels from there – very Rhianna- that have taken me from nights out, to graduation, and then out to work the next day. Despite having a fair few cringe chiropractic looking shoes on offer, they also stock dead ringers for Birkenstocks (in a cool navy suede) , fashion forward clogs and a pair of low heels that would make Olivia Palermo squeal with jealousy.
M&S does it best.
So much more than the home of Two for Ten, national treasure Marks and Spencer have been trying to up their fashion ante for a while now. Despite pulling in the big celebs for the campaigns and an even bigger supermodel to design lingerie, Marks recently admitted to yet another slump in sales. Every time they announce a slump it honestly pierces my heart but shopping there goes far beyond my sense of british duty. Their stuff is actually really good. I’ve bought my ‘comfy’ jeans there for ages, you can’t beat their snazzy indigo denim jeans for only £17 a pop in the sale. Right now they are also absolutely nailing the humble jumper. These two remind me slightly of Hannah Reid’s enviable style and I reckon they’d look great with some high waisted vintage jeans when winter finally creeps in. Also worth mentioning is their cheap as chips cashmere (not really cheap as chips, but you know what I mean.) Spot a cashmere jumper on Net a Porter and it will cost you upwards of £300, in Markey’s you can get them for £30. Try the men’s section for oversized knits with a round neck and grab them in navy or grey. Perfect for wearing with a statement skirt.